Sep 29 2014

Personal Training Has Space For Growth

The very same survey that gave us the data behind our previous blog post, All For Nothing – Exercising But Ignoring Nutrition, also gave us some interesting data about people’s attitudes towards personal trainers. Out of those surveyed, 29.2% said they would consider working with a personal trainer and a…

Personal TrainersThe very same survey that gave us the data behind our previous blog post, All For Nothing – Exercising But Ignoring Nutrition, also gave us some interesting data about people’s attitudes towards personal trainers. Out of those surveyed, 29.2% said they would consider working with a personal trainer and a mere 3.8% already do. Only the equivalent of 11.5% of those who’d consider a personal trainer currently actually use one. With so many people already open to the idea, the future of personal one-on-one fitness training is looking bright indeed.

What’s happening?

While traditional membership gyms are still going strong, there’s been a steady growth in alternative forms of exercise that covers everything from personal trainers to yoga and bootcamps. This comes as no surprise as we become more educated about health and fitness, and more confident to make decisions about the types of exercise that suit us rather of all subscribing to the same ideas.

Society is changing

The 21st century has, so far, very much been about the Internet and the explosion of free information that has followed, allowing us to more or less educate ourselves. We’re more capable than we’ve ever been to make our own choices and be well informed as we make them.

This need for choices has been duly answered with all kinds of new exercise and fitness choices springing up all the time. Personal trainers in particular have become more accessible than ever before, and though they used to be an exclusive route taken only by the elite of society, they have now become accessible to the millions.

As advocates of using personal trainers as a means of getting and staying in shape, we really believe in the enormous advantage it gives our clients over traditional gym memberships. With so many people achieving very little when they use traditional gyms, there’s simply no comparison.

 

Reference 1 – http://www.futurefit.co.uk/personal-training/news-and-views/2013/10/02/uk-fitness-industry-report/

Reference 2 – http://startups.co.uk/business-ideas-for-2014-personal-trainer/

 

 

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